User Centered Design
Total focus is on the user needs
I believe that understanding the users and acknowledging their needs is the key to improve functionality and to produce better UX.
I've hired Celso Braz numerous times over the years; Most notably when we had some challenging projects at Bank of America that required top notch expertise we could trust. Working with Braz Creative is always a delight. It is hard to find not only such fun and unique talent but also such professional service, communication and attention to detail.
When I teach courses on marketing and teach the "riches in the niches" marketing model, I often share the business savvy of Celso Braz, Creative Director at Braz Creative Group as my example. His traditional marketing savvy in the publishing world + his savvy at web design, social media marketing and online advertising is brilliant. Celso is one of the most genuine businessmen I know. He understands the art and science of marketing and stands out because he also puts his heart into his work. I respect his desire to continually learn new cutting edge marketing subjects like search optimization and social media to best serve his customers. We met though my courses at UC Berkeley Extension and I am grateful to have him as a colleague. Work with him! He is the best.
Celso is great to work with! He's my mentor and a person that I admire a lot for being very professional, knowledgeable, hardworking and extremely disciplined. I always joke that when I grow up I want to be just like him! I highly recommend him and would definitely work with him again!