UI/UX Designer / Visual Storyteller

I improve visual communication through human-centered Design approach, effective UI/UX and animation; for products, services and other kinds of experiences.

I am a multi-disciplinary UI/UX Designer-Visual Storyteller based in Marin, California, delivering creative, innovative and engaging solutions to communication problems across UI/UX, branding, print and web. I work across a broad spectrum of industries, including finance, telecommunications, technology, education, finance, retail, media and fashion.
Sketch, % 80
Photoshop, % 100
Illustrator, % 100
inDesign, % 100
Premiere, % 70
Flinto, % 60
Zeplin, % 50
Keynote, % 70
Animation, % 90
Wireframe, % 90
Prototype, % 80
HTML, % 80

Research to Understand

The purpose of UX or user-centered design is to design with the end-user in mind, and it’s research that tells us who that person is, in what context they’ll use this product or service, and what they need from us.

Generate Concepts

As humans, we are driven by aesthetics and in the case of UX, visual design contributes substantially to building a positive experience. First impressions are 94% design related and judgments on web site credibility are 75% based on a website’s overall aesthetics.

Prototype and Test

Allowing users to interact with a prototype lets us evaluate how the product will function prior to further investment. Using prototypes ensures we receive input from customers and stakeholders and allows the development team to prepare for implementation.

Refine and Repeat

Based on the results of testing the most recent iteration of a design, changes and refinements are made. This process is intended to ultimately improve the quality and functionality of a design.

Quality creative services


My goal is provide the best and most efficient user experience. I create simple, effective and enjoyable UI. I design UI/UX for mobile phones, web sites and games. Looking for a complete package: UI/UX + Designer + Animator? Look no further.

Graphic Design

A great design must tell a compelling story that starts with an exceptional idea. It grabs the target’s attention, gives them a fresh perspective and motivates them to respond—all while sending a singular, differentiated message about the brand. Considering that design itself can be one of the most powerful branding tools available, it deserves nothing less than a compelling story that starts with a great idea.


Brand is the image of the product in the market. Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service. I love brands!

Animaton / Functional Animation

Functional animation is subtle animation that we embed in a user interface design as part of our process. Unlike animation made by Disney Studios or animation made for computer games, functional animation has a clear, logical purpose. Their purpose is to serve a design concept by supporting the solution we are trying to convey. In a perfect world, we should be able to validate functional animation against a well-defined set of logical purposes. If a certain animation in our design follows a logical purpose, then it is a valid functional animation and its existence in our design is probably justified. But if it fits no purpose, then it might be redundant and need to be reconsidered.


“A form of communication intended to persuade an audience (viewers, readers or listeners) to take some action.” Increasingly, other media are overtaking many of the "traditional" media such as television, radio and newspaper because of a shift toward consumer's usage of the Social networks, Internet for news and music as well as devices like digital video recorders (DVRs) such as TiVo.


Magazines, newspapers, books and ebooks. Effective design means creating pages that communicate immediately with readers. Effective design means your content is accessible, comprehensible and memorable.

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San Rafael, CA USA
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